I'm seriously starting to think that they are deliberately trying to run off all of their subscribers, both old and new. The old ones are probably not getting as many boxes because, yawn, so many things we've seen over and over, not to mention all of the changes. The newer ones are going to be annoyed by not having the skip option that older subscribers keep talking about -- until Julep decides to do away with that option for *everyone*, which I think is coming by the end of the year. The mid-range subscribers who were getting boxes to earn credits towards a free bottle every three months are probably going to be more likely to skip. Everyone except the people getting the Plie Wand will be annoyed at the new caps (SO UGLY and completely not in line with the more-upscale image they want to convey). If I wasn't an early-days subscriber, I would bail now, but I'm really curious to see whether they try to right this ship and get back to figuring out how to send us things we want instead of forcing us to accept things they want to send -- or whether they will dump the subscription side of things entirely.
And here's what it's starting to feel like: They don't care about what *we* want to receive. They care about what *they* want to send. Not going to work over here. I can deal with mystery color subscriptions where I don't even know what I'm going to get until I open my package because I have learned to trust the curators of those subs because they *earned* my loyalty with amazing colors. It feels like the Julep investors don't really care what made Julep the company that they wanted to buy because they're busy forcing it to be the company they want it to be, and it's turning into shades of Urban Decay. UD started with all of those wonderful grimy, ugly colors that my people -- the grunge era veterans who were just starting to get jobs of the variety that provided us with health insurance, so we still wanted our kinds of colors that made our parents and the established makeup companies cringe in horror, but we actually *had money* to spend on higher-quality makeup for the first time in our lives -- embraced. Now that L'Oreal runs them? They're known for their Naked neutral palettes and bright eyeliner pencils. Not the same company *at all*.
