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SEPHORA: VIB Rouge

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Quote: Originally Posted by invisiblebike /img/forum/go_quote.gif
  I don't think I would be disappointed if they hadn't made so many promises up front. They really hyped it up with the free gifts promise. I would have been content with just free shipping (which is def nice) and free unlimited makeovers (which I use very occasionally if I want to try a new product before buying it).
I think so too. Don't promise the moon if you don't plan to deliver. Sephora set the expectations themselves. And treating some Rouge members differently than others by sending out the surprise gifts was also part of what set me off. I'd love to find an alternative to Sephora at this point. It won't be Ulta. Maybe Beauty.com? Idk, but as soon as I find it, I'll let my Rouge status slide. Isn't worth it, sadly. (Yes, I recognize they didn't HAVE TO create the Rouge, nor do they HAVE TO offer any Beauty Insider program. Trying not to take it all too seriously. Just saying, if you create a customer appreciation and loyalty program, shouldn't you try to make customers feel appreciated and rewarded for their loyalty instead of feeling like they are being the butt of a joke, lol?!)

 
Hi VIBRs! This was posted in one of the LinkedIn Groups I'm a part of -- 

http://loyalty360.org/resources/article/re-imagining-sephoras-beauty-insider-a-loyalty-360-interview-with-sarah-cho#!

I commented on it about how the VIBR program essentially kinda sucks (but in less harsh, more eloquent words so I dont miss out on potential "networking opportunities...also so that I don't get known as the Crazy Make Up Lady in the CPG world...but yanno. I am what I am.)

It made me think of you all so I thought I'd share!

 
Quote: Originally Posted by usofjessamerica /img/forum/go_quote.gif
  Hi VIBRs! This was posted in one of the LinkedIn Groups I'm a part of -- 

http://loyalty360.org/resources/article/re-imagining-sephoras-beauty-insider-a-loyalty-360-interview-with-sarah-cho#!

I commented on it about how the VIBR program essentially kinda sucks (but in less harsh, more eloquent words so I dont miss out on potential "networking opportunities...also so that I don't get known as the Crazy Make Up Lady in the CPG world...but yanno. I am what I am.)

It made me think of you all so I thought I'd share!
I noticed that the article didn't mention a lot of specifics about the new level. It was just a lot of lip talk. So it really reflects what we've been saying--that Rouge isn't that different from VIB, aside from the free shipping. Thanks for posting!

 
My opinion on Rouge is that I'm happy getting free shipping, the occasional extra sample, and free makeovers in store (I won't use that last thing much, if at all, but that's not Sephora's fault). My opinion is, if they had just said up front that Rouge would get those few extra perks and not made a huge deal of it, people would probably be happy. Yeah, it's not amazing, but it's a step up from VIB and free shipping is pretty cool if they do not do flash. Their mistake was hyping it up so much and then offering flash, which kinda takes the wind out of their Rouge free shipping perk. I just wish they would quit being so vague about it. I was in the store two days ago, and the associate at checkout asked if I had been told about the "great Rouge perks." I told her I had not. She then gave me a vague response about how some people would get to do trips or events with points, but she didn't know what, and she said there is nothing in-store anyway. I was very confused as to why she brought it up if she had nothing prepared to say about it. Sephora should have made specific, conservative, easy to keep promises for Rouge, then they could have over-delivered if they chose and pleasantly surprised everyone, or just stuck to what they said and no one would be disappointed anyway.

 
I only have $125 to make rouge and I am desperately trying to avoid it just based on principle, lol. I have flash shipping already. I get a bonus sample every time I order online (no idea why, but I always get four samples). There just isn't any benefit to me to hit rouge. So I am carefully monitoring my purchases so that I don't go over.

 
Ok so I'm not even a VIB but can I say I think it would have been cool if Sephora had opened the sale a day early for Rouge as a kind of exclusive "before it's all picked through" deal. This is going to be a silly comparison but Old Navy used to open their $2 tank sales a day early for FB members and it was definitely a cool little perk and it wouldn't have cost Sephora any more than the original discount while creating a feel of exclusivity ESPECIALLY since they didn't give Rouge a larger discount if I read the posts correctly.  I dunno just a thought that's been rattling in my head that's been driving me insane.

 
Quote: Originally Posted by tweakabell /img/forum/go_quote.gif
  Ok so I'm not even a VIB but can I say I think it would have been cool if Sephora had opened the sale a day early for Rouge as a kind of exclusive "before it's all picked through" deal. This is going to be a silly comparison but Old Navy used to open their $2 tank sales a day early for FB members and it was definitely a cool little perk and it wouldn't have cost Sephora any more than the original discount while creating a feel of exclusivity ESPECIALLY since they didn't give Rouge a larger discount if I read the posts correctly.  I dunno just a thought that's been rattling in my head that's been driving me insane.

dito.gif
  I wanted to get the Benefit advent calendar...gone :( /emoticons/[email protected] 2x" width="20" height="20" />   and the Eve Lom sample...gone :( /emoticons/[email protected] 2x" width="20" height="20" /> might hit up the 50% Deborah Lippmann sale on Beauty Brands instead of getting the sephora DL "Big Bang." Sigh.

 
Quote: Originally Posted by tweakabell /img/forum/go_quote.gif
  Ok so I'm not even a VIB but can I say I think it would have been cool if Sephora had opened the sale a day early for Rouge as a kind of exclusive "before it's all picked through" deal. This is going to be a silly comparison but Old Navy used to open their $2 tank sales a day early for FB members and it was definitely a cool little perk and it wouldn't have cost Sephora any more than the original discount while creating a feel of exclusivity ESPECIALLY since they didn't give Rouge a larger discount if I read the posts correctly.  I dunno just a thought that's been rattling in my head that's been driving me insane.
Excellent idea! Too bad they didn't bother to think of it.

 
I'm kind of upset because before my order at midnight last night, I was only $89 away from VIBR. During checkout, it said add "$23 more to qualify for VIBR". After I made an order, it now says I'm $262 away from VIBR. Pretty upset 'cause they claim that the amount is something they can't change, but I WAS so close. This is pretty upsetting.

 
Quote: Originally Posted by xlisaa /img/forum/go_quote.gif
  I'm kind of upset because before my order at midnight last night, I was only $89 away from VIBR. During checkout, it said add "$23 more to qualify for VIBR". After I made an order, it now says I'm $262 away from VIBR. Pretty upset 'cause they claim that the amount is something they can't change, but I WAS so close. This is pretty upsetting.
I noticed mine was doing that before!!! 

 

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