tweakabell
Bringing you peace one war at a time
I know that a lot of designers appreciate the one on one QVC/HSN allows them to have about their products. It means at some point they get to be the "face" of their brand and ensure proper use instructions are given out, they get to talk to callers, etc. I can't tell you how many times people at Sephora give me a blank look or a wrong answer if I ask them about something. I know it's not associates' fault we've had that discussion but it doesn't change the fact that I wouldn't want that kind of representation for my higher end brand, I'd want staff that was extremely knowledgeable in my specific products and hosts "usually" do that. They study the product for weeks before it's presented so they know how it works, alternate uses, best application methods and so on.