I agree with Dream Warrior the aroma is addicting. It's a very light oil and very moisturizing. I usually use a small nickel size on the ends of my hair and wow what a difference. They have different kinds but if you can't get pure argan oil try to get one that has a lot in it. If you look at the list of ingredients the order in which gives you an idea how much is in it. For example, if one list argan oil as # 15 down the list, while another is #3 , obviously the first one has less than the last. A lot of lines are coming out with these products and more than likely they are not pure but they might be worth trying out. I heard good reviews on Creme of Nature on youtube so will pick that up to see if I like the hairspray and other items since I have the oil.