- Joined
- Jun 22, 2012
- Messages
- 514
- Reaction score
- 24
Well, yes, the point of most businesses is to make a profit, but I think that the point that you're missing, since you have brought up profits a few times, is that these subscription boxes are meant to be values to customers. If I wanted to receive $25 worth of product for paying $25, I would go to Sephora or Ulta and pick out items for myself. I don't need someone else to spend my $25 for me and then give me discontinued makeup and accessories of questionably quality and authenticity. I just signed up for Myglam/Ipsy because for $10 I'm getting well over $80 of product sent to me - full size and samples. Spending $25 and getting $25 of product in return is literally getting my money's worth, but again, that's not the point of these boxes and not what I want. The point is value! I want to spend $25 and get $50 or more in product in return. And before you say that Patty is one person and RCB is a startup business that is small and can't afford to buy on that scale, you should read up on Birchbox - it was started in an apartment with just two ladies heading it up. They managed to draw up a business plan and get makeup and skincare companies to work with them directly. And I believe their first shipment of boxes wasn't a huge number.Originally Posted by Amanda ToyLady /img/forum/go_quote.gif
Keeping in mind this is a BUSINESS and she has to MAKE a profit to continue running. what do you propose because it sounds to me like NOTHING will make you ladies happy??
And, IMO and I believe many others, these boxes are suppose to provide us access to new products that we never heard of or wouldn't normally buy at a low cost so that we can try the products and continue to buy them if we like them. And for this reason, I don't mind if I don't get a full size item in my box because these are sample subscriptions (though I hate foil packets). Discontinued full size items are a big no- where is the lure in the full size product when I can't buy it again if I like it and because it could possibly be expired.
Value, great customer service, and new, exciting, quality items are what I look for in a box.