I think the problem with this train of thought is that when you get right down to it, we are paying customers. If we are unhappy with the product we are purchasing, we are well within our rights to complain about it. I realize that they buy in bulk and do a lot of things through product placement, but it's not my job as the consumer to go direct to a manufacturer and ask them to give PopSugar a discount. PS has plenty of people on staff for that, and that staff is paid with the money I pay PopSugar for my subscription. If their customers are unhappy then they need to do better, point blank. The consequence of them NOT doing better is that their customers go elsewhere, like #FFF or Quarterly.co. Reading your response I am not actually sure that you, yourself, are all that familiar with the way these companies work. This response isn't meant to be troll-y but you're essentially criticizing people for expressing disinterest (or interest) in a product, which is the whole basis of the consumer market in the United States.