I can get Rusk at our local liquidation store for cheaper than I can buy regular drugstore/grocery store brands like Pantene or Alberto. $2.99 for a bottle of shampoo or conditioner, $4.99 for hairspray. I actually spend more buying my kids store brand shampoos/conditioner so they don't use my Rusk. I like them at the price I buy them at. At regular outlets - salons, I think they are way way way overpriced. I don't really like the shampoos but I love the conditioners.