Finally succumbed and got the fun ingredients as I did want to try a couple of the products. If they continue with the $40 boxes I won't be back though - especially if they are mystery boxes. At least these 2 you can see what you're getting. Paying $40 for the unknown is a step to far.
I wasn't around when the first naked boxes came out but looking back they seemed to have samples rather than full sized products so even though they were at the $23 price mark, didn't look that great to me.
I'll reserve judgement on beauteque as not received the milk bag yet nor had to deal with their CS yet either. I do think the bag part will get a bit boring though after a while as you can only use so many cosmetic / clutch bags and you are paying for those as part of the package. Think I'd rather have an extra product tbh..or at least the opportunity to take the bag or a product. The products themselves aren't much different from memebox but yes, the curation seems better so am on the fence at the moment. Will see when the bag arrives (and how long it takes to get here etc as no shipping confirmation or tracking number and when I try to log into my account, it says I don't exist - even though I have confirmation of the order?!). Their site is also infuriatingly slow but that's probably my iPad or phone lol!!