Some of these colors look very purply red like the picture you provided. In particular, Fuscia Plum and Racy Wine. I'm not sure if you are going for a deeper color or a brighter color, etc. since the tones/lighting in the picture vary.
http://www.haircareusa.com/clairol_j..._haircolor.htm
Here is more info on how to use it:
Detailed Description
Gentle Shiny-Sheer temporary or semi-permanent haircolor
Color Sauve con Lustre Intenso
No peroxide, no ammonia.
Gentle - can be used immediately after chemical services.
Choose on of 18 translucent colors plus Clear Hairglosser.
Descripton: Jazzing is a temporary color (lasts one or two shampoos) when used without heat. When dryer heat is applied it becomes semi-permanent and can last for six to ten shampoos. It can add intense color and shine to the hair. Jazzing is gentle enough to be used immediately after a permanent wave or chemical relaxer.
Mixing / Timing: Jazzing is not mixed with anything. Apply to dry hair. Chemically treated hair leave damp. Apply a protective creme around the hairline (Vitapointe is good). Apply in small sections with an applicator bottle trying to keep the color off of the scalp. Process for 5 - 10 minutes without heat for temporary results. To make Jazzing more semi-permanent cover hair with a plastic cap and process under a dryer for up to 30 minutes. Jazzing can be rinsed out, or removed with a light shampoo to get color off of the skin and scalp.
More Info: Jazzing is a fun color that comes in many very bright shades. Due to the intensity of the colors, many will show up well on dark hair. Follow the color chart as a guide when choosing a color. The brighter shades of Jazzing should not be used on gray hair. Hair can be Luminized first to make the colors brighter (see Luminize).
Size: 6 FL OZ
Info from this site:
http://www.generalbeautysupply.com/i...ROD&ProdID=172
Good luck!