I dunno, I tend to think brands like this sell really expensive bottles full of false promises. I've seen Trader Joe's and Target Brands that cost only a few dollars and they have the same "special" ingredients that all the other "frou-frou" companues hype up.
I would find the ingredients list for that, and then compare them to something similar. I don't always settle for the cheaper option as that could be sacrificing quality, but I don't automatically always chose the one that has a fancy bottle and a celebrity behind it either.
I could be completely way off base with this one though, and it could potentially be really good. There is only one way you can truly find out...