Just a hunch but I'm thinking that the profiles are filled out more for the beauty box's sample suppliers benefit... rather then for us.
When we give feed back, the suppliers get an idea of the rating individual's background and they are able to tweak their product characteristics according to each market segments, be it age, type of hair or color preference.
They were probably boilerplate questions that only took so much into consideration...
It might have been presented and started as way of customizing the boxes in both BB and GB but I imagine the sheer number of the subscriptions has made that truly difficult. So they come close to matching the profiles from time to time but it's more then obvious that the profiles are a very very loose referencing point.
When we give feed back, the suppliers get an idea of the rating individual's background and they are able to tweak their product characteristics according to each market segments, be it age, type of hair or color preference.
They were probably boilerplate questions that only took so much into consideration...
It might have been presented and started as way of customizing the boxes in both BB and GB but I imagine the sheer number of the subscriptions has made that truly difficult. So they come close to matching the profiles from time to time but it's more then obvious that the profiles are a very very loose referencing point.