Well, my beautician uses an FHI flat iron and my hair always comes out beautifully. I'm not really sure if its just his technique or the iron alone, but my thick, wavy hair ends up straight, light and bouncy. Whenever I ask him about the brand, he throws up the hefty price tag and tries to discourage me from buying it because he's afraid I'll fall in love and stop coming to him! But I promise that as soon as I save up the money for it, this will be the first professional flat iron I'll buy!