Quote: Originally Posted by meganbernadette /img/forum/go_quote.gif
WHY would special K market a PROTEIN breakfast drink with more calories than other protein drinks and less protein? And 10% dv of sodium? really? almost 300 mg of sodium in a breakfast drink... yuck. The ingredients list is super long and I think I'd rather stick to drinking coffee to get my caffeine and having a 100 calorie EAS advantage carb control protein drink if i really want a protein shake for breakfast.
In my experience the Special K breakfast bars and protein products aren't targeting the seriously health-conscious crowd who do research into other products and their nutritional value. Most of the Special K bars are pretty high in calories and skimp on the actual healthy parts -- fiber, protein, etc compared to "serious" health bars. I think Special K does well with the "casual dieting mom" demographic (lol) who want to eat something that won't make them feel guilty even though really it's not much better than a candy bar.
Nothing wrong with Special K, but it's not what you want if you're super serious about healthy eating. I love Special K products but my SO, who is a nutrition buff, would never touch them