Their CS is
so on point. I know can be sometimes be picky and difficult (hey, I worked HARD for that money!) but even in instances where I have found something amiss, they have stepped up and made it right faster than most companies even get back to you the first time. Despite only being a $10 box, with my multiple subs+add-on orders, even without points, which are awesome, I spend more with them than any other sub, and don't even feel bad.
Other box companies should take note, as this is a business model than not only brings people in, but KEEPS them.
/emoticons/
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ETA: Not to mention, happy customers send referrals. Unhappy ones remember that one time you screwed them over, and warn all their friends away.