Originally Posted by heatwebb000 /img/forum/go_quote.gif
so my reply was this
Thank you for your reply. The photos on your site show deluxe samples in those boxes and what we get in no way equals those photos. I feel like I was mislead about the quality and size of the samples. Nowhere are pictures of foil packets that are free at sephora shown or free perfume samples. These are not deluxe samples. Food and plastic bags are not beauty samples. At this point unless something can done I will be canceling my sub. When I went to do so online it said to give u a chance to make it right including reshipping which is why I requested box 25. Please let me know what BB is willing to do for another chance.
I like your response. BB's rationale of the LUNA bars as an extra doesn't hold water, it was an extra in early 2012 when the value of the boxes were delivering what it promised in terms of carrying DELUXE samples as a weighted majority. Sadly BIRCH BOX is now suffering the same 'we are now a success' malaise as Beauty Army did in the summer, BA has made a come back.
The value of the boxes should stand up to the $10 sub price and the promise they made to deliver DELUX samples without the LUNA... and it's because it's perceived value is not for some boxes, that's why folks are now picking on the LUNA because they are now trying to not 'break-up' with BB by looking to the the 'extra' as a way of rounding out the under-delivery of value and promise.
Come on heads of BB you both are MBAs can you not read the writings on the wall? If it ain't working, change it.
BB's been making appearance in SXSW, NYFW and a myriad of other marketing activities to no doubt deliver the promise to the brands that they are representing, in providing optimum brand exposure opportunities and they offer the samples for free.
Your loyal 'first phase' customers (before your other sampling programs, Europe expansion and beauty related company acquisition) we are now needing your 'tender love' and 'attention' and we 'pay' for it. I don't know the numbers in your books, but we are probably your 'cash cow' and the 'numbers justification' for investors and we are no longer feeling the 'love' that was there in the first flush.
Alright, I'm not sure why this should matter to me anymore. The sub will run its course to April and that will be that.
BTW, when an 'extra' becomes a liability rather then an addition to the value of the box, you should just cease and desist instead of continuing with the PR form letter that is pacifying nobody but yourselves and I sorta doubt that even the sender's heart's behind this, save that it's part of their job and probably has been instructed to do so at a Monday morning status meeting. I bet employee morel's been suffering at the BB HQ with the growth pains that this company's aggressive expansion strategies are incurring... you know I talk to people at these events.
My vote on the LUNA bars: NO
Donate them to a battered women's shelter along with some of your foils and get yourself some good press exposure and you can chalk one up for CSR (corporate social responsibility) and plug folk's unhappiness over the LUNA, it's a win-win.