After watching the Steve Harvey clip a few times, it looks like he's supporting this woman with her business and it's not his. I mean, I know there are a lot of subscription services out there but I am willing to give this one a try since there is the Social Media component and it's personalized. I like that idea because I have friends that live hours away from me but I want to know if they've used a product before I spend more money on anything else out there and honestly, review sites are good but I really value my friends' inputs over all because I actually know them. Knowing someone personally makes me believe they would tell me the truth vs. maybe have a consultant write a review or whoever. I mean, we'll have to wait and see how the SugarBash site launches but in all honesty, I think the personalization and actually knowing/ controlling who is in your circle or friend group or whatever is what's going to be big and different from other sites. Def am staying open minded for this one