Honestly, I think worrying about the spending limits is kind of pointless. Mainly because...there is no way to really know how much someone actually spent.
Like, for this round I already have an entire Popsugar box full of stuff just from my own personal stash of samples and things I bought but never used. And then I just placed a Birchbox order with all points. So I have a decent amount of stuff already and haven't actually spent a dime. Some people are probably going to look at that and think I went way over budget, but I didn't.
/emoticons/
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I know there were people last year feeling uncomfortable with their gifts, thinking they weren't going to be good enough (me included). But did we see how happy everyone was with their gifts?! I don't think I saw a single reveal post last year that wasn't one of us raving/gushing about the great & incredibly thoughtful gifts we got. I've never received a more wonderful gift in my life and never stopped for a second to think about how much it cost.
Cliche but it really is the thought that counts.
I think the bottom line is that people should spend what they're comfortable spending and no one should ever expect a gift worth more than $25.
ETA: for the record, I'm not trying to tell people 'Don't feel insecure!' Believe me, I know that's not always possible!