I'm really curious about how the process works. First, I imagine that creating a high value box with any profit is much more difficult than we realize. Then I wonder how much of the profit from like a $50 box goes to shipping materials and logistics, whatever the cut would be to Quarterly and then whatever is left over for the curator. I bet it's peanuts but lots of actual work going into making a really good box happen. And then I wonder who takes the hit when the boxes flop and are returned. Some people, like Nina, might have a natural knack for box curation or lots of connections (and probably an assistant or team) to make a good worthwhile box happen every few months, others, like Rachel, may not. But Nina has been on TV for years and has written several books and is the editor for a magazine…Rachel is just a girl with a blog.
I bet it's the actual curators that are jumping ship because they might be the ones taking hits for the returned boxes and are getting very little in profit from the box to begin with.