I have found that if you search YouTube you will find a 'guru' for what ever your into. Some tend to stay more neutral like for everyday make up and others take it up a notch. It depend how you like your make up. I like Kandee Johnson, MakeUpByTiffanyD, and Nicole Guerriero just for their make up styles. I also like to watch Promise Phan and Michelle Phan for transformation looks they are pretty cool.