Adweek wrote an article on PopSugar's partnership with Neiman Marcus. The last paragraph of the article says the contents of the box won't be revealed until Nov 17- "Our audience really loves the element of surprise," said Sugar-but until then, PopSugar will feature a Neiman Marcus Gift Guide store on ShopStyle, its social shopping site. After the 17th, readers can buy the items included in the box elsewhere on ShopStyle.