Inside the PopSugar July planning meeting:
"Okay guys, we need to come up with some stuff for July here…let's just start some free-association brainstorming and see what happens!"
"Okay, July is hot…want to cool down. Ice cubes? Ice cube tray?"
"Yeah! That's great! Ice cubes…go with…iced tea?"
"Sure, sure, that's good…"
"Hmm…Ice Cube, Ice T…Mr. T? Hey, didn't we get a necklace from Bauble Bar a little while back? That one that we all laughed at and said could have come from Mr. T's closet?"
"Yeah, let's see how many people we can convince that it's not ugly, but actually really trendy!"
"Okay, so Mr. T makes me think of Dr. T's Supergoop. Doesn't Supergoop make sunscreen? That's summery, right?"
"All right, so….July…4th of July…barbecues…hot dogs….chips….cookies? Cookie chips! Awesome! I think we have our box!"
"Hey, this is great stuff, but we only have 5 items. We need to step this up a bit or those ladies on Makeuptalk are gonna be pissed!"
"Eh, just throw some of last year's nail polish in and call it good."