meaganola
Uh Huh Her
Quote: Originally Posted by TheSilverNail /img/forum/go_quote.gif
Well, looks like I was wrong and the "journey" is indeed referring to the box for December, The Passport Collection: New York. What does everyone think of the new preview picture? I love the shiny bright purple & don't think SqH had had nearly enough purples yet (don't mean that critically, just my personal taste). But... do you think there's going to be another yellow or gold? Please say no; we've gotten so many. The bright teal blue is pretty too, but there's also black, white, red ... hmmm. I don't expect black at all since that was just in the Moto Collection.
Since this is called The Passport Collection: New York, I wonder if there are going to be more in the Passport Collection but themed around other cities. Ooh, Paris, Tokyo, London.... could be way fun!!
I just started a December thread! I definitely think more cities are likely to be on the way. Did you see the letter from George in _Inc._ magazine? I found the letter and response to be really interesting. This is definitely a company that realizes it has certain limitations and does not seem to be going full-steam-ahead to go beyond those (*cough*Bondi*cough*, although I firmly believe *that* was *always* intended to be a long con. It is a *classic* example). He mentioned something about wanting to ship globally but not having a clue how to do that. I was very intrigued to discover that this company is run by six people (three couples), four of whom work for the same church (I have to confess that when SH started, I dug into his background to see what else he and his wife -- also a partner in the company -- had done, and when I saw that both of them worked for their church, I heaved a sigh of relief at their specific positions and handed my money over), and this is a side gig for all of them because they all have other full-time jobs. And they donate 30% of their profit to charity. That's the first time I've seen a specific number on that. It's much higher than I had been expecting. It's not 30% of the gross, but it's more than a lot of companies donate, and it seems like a perfectly reasonable amount. It does *not* feel like they're using the donation angle to drum up business like a lot of other companies (October just ended, and with it, the pink-everything-under-the-sun-for-more-sales-we-mean-breast-cancer-awareness month is over). When I read their Facebook feed, it feels more like they're using the SquareHue brand to promote the A21 campaign, not the other way around, especially since it's not a well-known charity. I had never even *heard* of it before SH.
And Norm got the same impression that I did: They started this business specifically to raise money for charity. He suggested that they map out a plan for the next year (or two) to accomplish their goals. He also suggested that they not waste their time/money/energy trying to figure out how to sell internationally, but they may be able to work with other companies that *do* sell internationally and figure out how to do it. Combined with the fact that this is the Passport Collection: New York, I have a feeling that this is going to be a series that could very well culminate in shipping internationally beyond just Canada. We're just lucky enough to be able to be part of this growth! I would be very interested in cross-promotion, like if they were able to team up with an eyeshadow/lipstick company with similar goals and do a themed collection across both companies one month. It does feel like they spent the first part of 2013 finding their feet and letting word of mouth grow their business, and now they might be moving on to actively promoting themselves (they definitely seem to be popping up in more and more press lately).
Um. Yeah. Did I mention the coffee has kicked in? I'll stop this post now.
Well, looks like I was wrong and the "journey" is indeed referring to the box for December, The Passport Collection: New York. What does everyone think of the new preview picture? I love the shiny bright purple & don't think SqH had had nearly enough purples yet (don't mean that critically, just my personal taste). But... do you think there's going to be another yellow or gold? Please say no; we've gotten so many. The bright teal blue is pretty too, but there's also black, white, red ... hmmm. I don't expect black at all since that was just in the Moto Collection.
Since this is called The Passport Collection: New York, I wonder if there are going to be more in the Passport Collection but themed around other cities. Ooh, Paris, Tokyo, London.... could be way fun!!
I just started a December thread! I definitely think more cities are likely to be on the way. Did you see the letter from George in _Inc._ magazine? I found the letter and response to be really interesting. This is definitely a company that realizes it has certain limitations and does not seem to be going full-steam-ahead to go beyond those (*cough*Bondi*cough*, although I firmly believe *that* was *always* intended to be a long con. It is a *classic* example). He mentioned something about wanting to ship globally but not having a clue how to do that. I was very intrigued to discover that this company is run by six people (three couples), four of whom work for the same church (I have to confess that when SH started, I dug into his background to see what else he and his wife -- also a partner in the company -- had done, and when I saw that both of them worked for their church, I heaved a sigh of relief at their specific positions and handed my money over), and this is a side gig for all of them because they all have other full-time jobs. And they donate 30% of their profit to charity. That's the first time I've seen a specific number on that. It's much higher than I had been expecting. It's not 30% of the gross, but it's more than a lot of companies donate, and it seems like a perfectly reasonable amount. It does *not* feel like they're using the donation angle to drum up business like a lot of other companies (October just ended, and with it, the pink-everything-under-the-sun-for-more-sales-we-mean-breast-cancer-awareness month is over). When I read their Facebook feed, it feels more like they're using the SquareHue brand to promote the A21 campaign, not the other way around, especially since it's not a well-known charity. I had never even *heard* of it before SH.
And Norm got the same impression that I did: They started this business specifically to raise money for charity. He suggested that they map out a plan for the next year (or two) to accomplish their goals. He also suggested that they not waste their time/money/energy trying to figure out how to sell internationally, but they may be able to work with other companies that *do* sell internationally and figure out how to do it. Combined with the fact that this is the Passport Collection: New York, I have a feeling that this is going to be a series that could very well culminate in shipping internationally beyond just Canada. We're just lucky enough to be able to be part of this growth! I would be very interested in cross-promotion, like if they were able to team up with an eyeshadow/lipstick company with similar goals and do a themed collection across both companies one month. It does feel like they spent the first part of 2013 finding their feet and letting word of mouth grow their business, and now they might be moving on to actively promoting themselves (they definitely seem to be popping up in more and more press lately).
Um. Yeah. Did I mention the coffee has kicked in? I'll stop this post now.
