@Alidolly I think they really underestimated the Memebox customer and tastes. When I spoke to them (for feedback), I stated that the average Memebox customer is very sophisticated already about K-beauty and brands like Tonymoly, Holika Holika, Skinfood - while nice - are gotten cheaper elsewhere. I stated that it never bothered me that I had to wait 2-3 weeks for my boxes - I think the complaint was that you would order a box that wasn't shipping for a month and then you still had to wait 2-3 weeks - which that was almost 1 1/2 to 2 months. That is different.
I also stated that I like memebox for offering brands and new products that I hadn't heard of before - such as benton (still one of my favs, even with some of the recent issues..) and if they should offer a variety of items from low cost favs (pure smile, purederm, secret key, benton), medium range (The Yeon, a;t fox, neogen) to high end (sulwahsoo, house of whoo).
Also, the only collab that I spoke highly of was soothing sista, and they were really interested in my feedback about her box and her makeup. So, I hope that means more from soothing sista

/emoticons/
[email protected] 2x" width="20" height="20" /> I also told them that I saw some great collabs on their korean site (the new one is fantastic!) and was hoping we would get that.
Things like spoiling all of the boxes ahead of time - I stated that there was a need for naked boxes, but not every box. I pointed out to them that the boxes that sold out quickly were their 2 mystery boxes - and did praise them for getting leaders into their shop. I said that once they announced that memebox was closing their international shipping, I spent a ton of money at their international shop, because I knew I wasn't going to get those brands in the USA shop - and I mentioned the 5 seeds scrub, nature by recipe facial cleanser, heart face sleeping pack (great for my skin type), benton, and some other brands.
I do hope that they bring in more brands into their shop, but I am not sure how practical that is for them.