L’Oréal Introduces EverPure, a Sulfate-free Color Care System

[Aprill]

The entire line is called EverPure. It is a complete sulfate-free color care system that frees your hair from harsh sulfates, surfactants and salts, the culprits in most shampoos that can strip and dull your hair. EverPure goes beyond UV filters and conditioning ingredients to give color-treated hair the special care it needs, as EverPure brings advanced technology and incredible color care for us hair coloring gals. In place of harsh ingredients, EverPure features an Anti-Fade System of shampoos and conditioners that protect and care for hair color each time you wash and condition. This helps in making beautiful, vibrant color last up to 32 washes. Adding even more to the collections are the EverPure conditioners and masques that uniquely feature both UVA and UVB filters to help protect hair from UV rays. In addition, a UV Protect Spray offers even more coverage and protection that and can be used on all hair types.

Check out the entire range of products.

• EverPure Moisture Shampoo
• EverPure Moisture Conditioner
• EverPure Leave-in Conditioner
• EverPure Restorative Masque
• EverPure Smooth Shampoo
• EverPure Smooth Conditioner
• EverPure Frizz Free Serum
• EverPure Deep Control Masque
• EverPure Volume Shampoo
• EverPure volume Conditioner
• EverPure UV protectant Spray

L’Oréal Paris EverPure Sulfate-Free Color Care Collection is available now at lorealparis.com and chain drug, food and mass market retailers nationwide for suggested retail prices of $6.99 and $8.99 for each product.

 

[HairEgo]

I see drug store brands are now catching onto the 'Sulfate free' trend that the professional brands are....interesting.

 

[nursie]

i think they look like good products to try. a few years ago i started wearing extensions, and it was recommended to get sulfate free shampoo. i did end up getting alterna from a salon, and later creme of nature which was certainly less expensive but effective.

there are so many people that do not frequent salons nor plan to pay salon prices for products, so as long as these are reasonably priced then im glad to see another sulfate free choice for cheap-o store shoppers like me

 

[reesesilverstar]

I think I'll try them out. They seem interesting.

 

[Johnnie]

It's good to hear about this. Too bad all shampoos/conditioners weren't sulfate-free.

 

[HairEgo]

Originally Posted by Johnnie /img/forum/go_quote.gif It's good to hear about this. Too bad all shampoos/conditioners weren't sulfate-free. All conditioners are sulfate free.

 

[Bec688]

It looks interesting. Only a matter of time before drug store brands jumped on the bandwagon.. always the way!