I've seen the infomercial a few times - looks interesting.
I blow dry or air dry my hair straight, then flat iron straight.
If I wanted to use a curling iron, I might use this instead. But as a flat iron, I'm not sure.
I remember a flat ironed advertised in an infomercial - so I bet this is the same:
They advertise a very low price for a trial period only. If you decide to keep it, then they bill your Visa for the rest.
I think the other one was close to $200.
If someone has actually ordered and I'm incorrect, please let me know.