How important is packaging to you?

[ozi]

I read reviews and i read labels before i buy a product, content is the most important thing for me. But cute packaged things always charm me, i cannot stand aganist sugar-looking Dianne Brill products or very cute, pinky Tarte, Pop Beauty, Stila packagings...

 

[sleepyspan]

If I see a product that looks really pretty, I get a little bit excited but I do look it up online and read reviews etc, I wouldn't just buy something because it looks pretty. But it would make me more likely to look it up and if it had good reviews I'd probably buy it.

And if it was a choice between two similar products I'd most likely get the prettiest one!

So I'd say packaging helps but it's not the be-all and end-all.

 

[unwallflower]

Definitely both. I'd like to think that the content is more important, but nice packaging always lures me in.

 

[MUALaLa]

content