I love mane and tail! I find that the shampoo gets rid of the dirt in my hair, without stripping my hair's natural oils. I wash my hair first thing when I get in the shower, and leave the conditioner on while I finish everything else. I find that it makes my hair soft. I've never really had a problem with split ends, so I can't comment on that. One thing I love, though, is that it doesn't leave a lot of residue. Most 'human' shampoos I have tried layered my hair with residue so the first few washes it looked great, but afterwards my hair looked dull.