I've tried the mask several times, and like it a lot!
I was a bit skeptical in the beginning too, thinking how icky it would be to put honey on my face, but it's actually not that bad. Plus it's really easy to take off too!
I think it's beneficial especially for people with dry skin, because honey moisturizes. For those of you who don't like using honey, I just mix baking soda to my regular cleanser (netrogena Deep clean invigorating cleanser/mask)sometimes, and that works fine too.