I used to not care, since my skin is not that sensitive (it just occasionally gets red, but really rarely). But ever since I learned more about skincare, I understood that fragrance is not good for any skin, even if you're not sensitive type. Exposing your face to irritants such as fragrance constantly can make your skin sensitive over time. Even people with skin that was never sensitive can develop allergies or even skin problems later on in life... I prefer to stay on the safe side and I try to buy unscented products for my face. I love scented stuff on my body though.