According to Andre Walker, he uses Bigen on Oprah's hair. I use this product too, because you can color a lot more frequently if you have to. Sometimes Black hair dyes can fade if you use gels and heavy hair slick pomades (like Let's Jam). Sometimes I only have to touch up my edges. I like Garnier Fructis hair color when I need a hard true black, when I wear my hair in an updo, or for when I'm presenting in a fashion show. That patent leather shiny black looks good on AA skin (see Mo'Nique on her T.V. show the Parkers, who used a heavy black all the time) for great shine!.