- Joined
- May 15, 2012
- Messages
- 79
- Reaction score
- 1
This is JMO, but I think those who are " wishing" for boxes FULL of makeup color products need to stop wishing. Not going to happen!!!
There are several reasons: 1) Makeup costs more than things like blotter papers and almost all cleansers.. 2) Subscribers are diverse in likes, coloring, etc. 3) Cosmetic companies choose what they want to push to comsumers. It's not $10 eye shadow, it's the more expensive skin care. That's why Birchbox has an online shop!!
The cost factor is the main one to prevent subscription beauty boxes from going to all color makeup products.. Also, a person can go to Sephora or any cosmetic counter and get a free makeup application, and most cosmetic companies have GWP events where you get a ton of mini sized generic- colored eye shadow pans and lip products, and usually a mini mascara. But, cosmetic companies don't give away much of their best skin care in travel sizes.
This is where the subscription boxes pick up.
I think a person on a budget, especially, has the opportunity with subscription boxes to get SOME new color makeup every month, but will mostly get skin care. You can go to the mall cosmetic counters and spend a little money and get your color products in a GWP event.. There's always something going on with Lancome and Clinique in one store or another. The companies don't need to push trial sizes of eye shadows in the subscription boxes, they need to sell their expensive skin care. Always remember-- the cleansers you receive in a box are the cheapest part of skin care lines.
Once a person understands this principle, then they understand how subscription boxes are curated. There will be 2-3 times as much skin care as color products in a curated box. The BeautyFix.com box, where you pick your products, may offer more color products..
There are several reasons: 1) Makeup costs more than things like blotter papers and almost all cleansers.. 2) Subscribers are diverse in likes, coloring, etc. 3) Cosmetic companies choose what they want to push to comsumers. It's not $10 eye shadow, it's the more expensive skin care. That's why Birchbox has an online shop!!
The cost factor is the main one to prevent subscription beauty boxes from going to all color makeup products.. Also, a person can go to Sephora or any cosmetic counter and get a free makeup application, and most cosmetic companies have GWP events where you get a ton of mini sized generic- colored eye shadow pans and lip products, and usually a mini mascara. But, cosmetic companies don't give away much of their best skin care in travel sizes.
This is where the subscription boxes pick up.
I think a person on a budget, especially, has the opportunity with subscription boxes to get SOME new color makeup every month, but will mostly get skin care. You can go to the mall cosmetic counters and spend a little money and get your color products in a GWP event.. There's always something going on with Lancome and Clinique in one store or another. The companies don't need to push trial sizes of eye shadows in the subscription boxes, they need to sell their expensive skin care. Always remember-- the cleansers you receive in a box are the cheapest part of skin care lines.
Once a person understands this principle, then they understand how subscription boxes are curated. There will be 2-3 times as much skin care as color products in a curated box. The BeautyFix.com box, where you pick your products, may offer more color products..