Originally Posted by meaganola /img/forum/go_quote.gif
The last time there was a curated box where with an opt in/opt out deal (Teen Vogue), there were four variations, and that was before the Gossip Girl and Glamour boxes kicked the subscriber numbers up up up. I find it impossible to believe that there is only one variation of Goop box out there. This isn't Sample Society. My guess is that there are ten variations of this one (more than the Teen Vogue boxes, fewer than half the total number of variations for the month). Birchbox ships in waves, and not in any sort of order, so all of the box #23s (for example) may go out at the same time as the 7s and 19s, which means that the most likely reason we've only seen one box is because only that box was sent out at that time and shipped in such a manner that it's already reached some destinations.
The shipping is kind of crucial here when freaking out about the lack of essie (and it could explain why we've only seen one box if multiple variations went out at the same time): Nail polish has to be handled differently than the items in that box. It's entirely possible that boxes containing essie have been sent but are still on the legally-required slow train to Riverside.
Also, I'm keeping an eye in Instagram for more variations. There are currently *three* October Birchboxes on there (not counting the handful of men's boxes, that is, since we're not talking about those boxes here). I don't mean three variations. I mean three photos, period. It seems like everyone is flipping out over something that isn't really happening. A waiter bringing out a salad first doesn't necessarily mean you're stuck with only greens for dinner, especially when it's a salad for the next table over.