Quote: Originally Posted by normajean2008 /img/forum/go_quote.gif
I took a look at the spoiler links so far. I get that not all the boxes are complete, it is still early. I don't get how any of these boxes are "collab" boxes though. These show the same "stuff" we always get in boxes/brands. I don't see anything really like what was promoted to be in the special collab boxes this month, as per the advertisement. And some of those links already show 4 items, so how is it they'll get the other brands like touted? I don't see how a box with 2-3 of the 4-5 items being the same as the previous month equals a special collaboration box.
I feel like I'm missing something, or I'm being duped into the idea it was a collab box. This, so far, just seems like we're getting regular old boxes this month.
(not really a judgment on the samples shown so far, just the claim of collaboration box theme)
My guess is that Birchbox probably went to _US Weekly_ and said, "Hey, look, we have all of these samples to choose from for the February boxes! You get to pick some!" As always, we get some new stuff not in the store right now, and we get some older things. Yeah, we'll probably get the same sort of box we get every month. But even the _Gossip Girl_/_Glamour_/_Women's Health_/Goop/Cynthia Rowley boxes were not boxes I would consider to be out of line with what they usually send out. Despite the massive backlash against the Goop boxes that seemed to focus on the collaboration/curation itself, I really didn't think anything they sent that month was anything out of the ordinary for Birchbox. Looking over the Goop boxes now, they seem to have an odd focus on items in white packaging, but other than that, same old stuff. There was that prom-oriented one done in conjunction with some teen magazine whose name I can't recall, but even the contents of that one didn't strike me as odd. It was a collection curated with younger subscribers in mind, so no cream for mature skin, for example, but other than that, it didn't stand out as distinctly not-Birchbox-like to me.
Other than the cardboard box itself, I just don't get what people expect out of a collaboration/curated box that they wouldn't get with a regular box, especially in this particular instance since we're talking about _US Weekly_, not a beauty or health magazine. The most memorable parts of this sort of box to me have been the time I got the wrong box (_Glamour_, and I only make *that* connection because I'm confused *every time* I got through a certain box of random things why I had so many pairs of those headphones, and then I remembered the mixup) and the time I forgot to return the subscription card for a refund (_Women's Health_). I think Birchbox does a poor job of themes, but that's a consistent thing with them. I love themes. I rarely (if ever) see their declared themes in their boxes until I squint really, *really* hard and more or less reverse-engineer the boxes, and even then, sometimes I'm *still* baffled.