Foundation:
This is one I still use, Dream Matte Mouse from Maybelline, only now I also use it under Hello Flawless from Benefit. It's creamy and super pigmented. It just glides on, perfect coverage. You can apply it with a flat foundation brush, a sponge, just your fingers, or if you want to cover dark circles or acne you can apply it on spot with a brush. The only problem I can foresee would be if you have especially dry skin, then it balls up and just makes a mess, so apply it right after moisturizer.
Powder:
I don't use it often, but for when I'm going to a dance and need lasting coverage I'll swirl Coty Air Spun powder on with a kabuki brush. It's a really old tried and true drug store brand from the 1920s or even earlier. It's a loose powder, so it isn't good for travel, and you have to be light with it. If you use a kabuki brush just dust it on and blend it in. It's one of those things you just need to experiment with.
Concealer:
I can't suggest anything because I have had awful experiences with concealer, but Maybelline's Dream Matte Mouse that I suggested up above works wonders as a concealer!
Eye Shadow:
I love the Loreal HIP shadows, although I haven't used any of the matte shadows, because generally I find any kind of matte shadow just has less pay off. Another brand of eye shadow I use a lot are the covergirl ones, they come as singles, trios, and quads. Tons of different colors. My favorite is the sunset pallet, I think thats it, theres a light sunny gold color, a warm tan, and a coffee brown.
Jemma Kidd by far has to be my favorite though, they're a bit pricier than other drugstore options, at 17 dollars a pop, but you definately won't be disapointed. The line is the only one that has pretty matte colors, that show up well. I'm gonna warn you though, I took it on a plane once when I first got into makeup, and didn't know any better. The eyeshadow just shattered, but that's expected. Anyway you can buy them at Target. I haven't bought anything of theirs in a while, but this is making me want to buy more!
Mascara:
I'm a little torn here, between Lash Blast and Lash Stiletto. Lash blast gives me an all around full and long look while Lash Stiletto has amazing definition, you can see them from yards away, not lying! Both are worth it! But, one thing, while they lengthen and volumize, they do not curl, so you might want to invest in a lash curler, E.L.F. sells them for one or three dollars, forgot the price. Maybe a mix of mascaras would be key, to get the benefits from all of them.
Of course the Max Factor colored mascara is really cool, but don't count on it being available in stores, the Max Factor brand is being pulled from the US.
Lipstick/Lipgloss:
Oh I am the lipstick QUEEN! I have seventeen of them, and let me tell you, the best lipstick I have EVER bought was Rimmel London Moister Renew Lipstick, I'm sure you've seen them before, the metalic purple lipsticks? Well they are are lovely as they look. Not a huge color selection, but that wasn't a problem for me because I just wanted their fire engine red color. This is the perfect lipstick. It's smooth, creamy, there was no feathering, even without lip liner. I wore it out to dinner and a show, and never reapplied it one. This lipstick lasted through ginger ale and pizza, without loosing one bit of color, even in the center, where I usually have to reapply all the time. When I came home my mom asked if I'd just reapplied my lipstick, and I hadn't once hat whole night. It's also extremely moisterizing! It's almost like chapstick!
Lipgloss is a bit trickier, I'm much more opf a lipstick girl, but I love E.L.F.'s lipglosses, when I want to wear a more natural look thats what I reach for. Not a huge color selection but at 1 dollar you can't go wrong.
Blush: I loveeeee Dream Mousse from Maybelline, it's really pretty, with a slight shimmer, and super creamy. It just looks really dewy.
Brushes: I'm pretty much agreeing with everyone here, go for eco tools, but I'm also gonna suggest E.L.F. brushes. They're great, most are one dollar, but their studio line costs about three. Another brand you should seriously think about is the Sonia Kashuk brush line in Target, those are amazing.