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I got sucked into an infomercial the other morning
and this caught my eye. It's called the Wen haircare system. Anyone heard anything about it or tried it???
Celebrity stylist Chaz Dean presents WEN®, an industry-changing product line that is the first ever to exclude ordinary shampoo. What sets WEN®
So dedicated is Dean to the belief that shampoo can be harmful to hair that he has not used ordinary shampoo on himself or his clients in 14 years. Though it’s a tough sell the first time he tells a client he will clean his or her hair with conditioner, Dean says they quickly understand. “Everyone thought I was having an early midlife crisis when I stopped using regular shampoo,†he says with a laugh. “But it’s funny, the most reluctant clients become the most loyal and dedicated.â€
Dean started to explore his concept of cleansing without the use of detergents or harsh chemicals. Instead, he began cleansing with astringent and antibacterial properties that don’t lather or strip the hair, and the result was added sheen, luster, moisture and strength in the hair. “Color lasts much longer, and it stimulates the scalp, promoting blood circulation and healthy hair growth.â€
And how did the name “WEN†come about? “In addition to it sounding like ‘Zen,’ the system is a completely reverse way of looking at cleansing the hair,†he says. Thus, “WEN†is “NEW†spelled backwards.
Apart from the rest is its cleansing conditioner, a single-step process that cleanses and conditions the hair simultaneously. The cleansers are made with natural ingredients, and contain no sodium laurel sulfate or other damaging detergents found in shampoos. They don’t lather; rather, they create smooth foam when mixed with water.
Source: WEN® by Chaz Dean - About WEN® Hair Products for Luxurious Hair
Celebrity stylist Chaz Dean presents WEN®, an industry-changing product line that is the first ever to exclude ordinary shampoo. What sets WEN®
So dedicated is Dean to the belief that shampoo can be harmful to hair that he has not used ordinary shampoo on himself or his clients in 14 years. Though it’s a tough sell the first time he tells a client he will clean his or her hair with conditioner, Dean says they quickly understand. “Everyone thought I was having an early midlife crisis when I stopped using regular shampoo,†he says with a laugh. “But it’s funny, the most reluctant clients become the most loyal and dedicated.â€
Dean started to explore his concept of cleansing without the use of detergents or harsh chemicals. Instead, he began cleansing with astringent and antibacterial properties that don’t lather or strip the hair, and the result was added sheen, luster, moisture and strength in the hair. “Color lasts much longer, and it stimulates the scalp, promoting blood circulation and healthy hair growth.â€
And how did the name “WEN†come about? “In addition to it sounding like ‘Zen,’ the system is a completely reverse way of looking at cleansing the hair,†he says. Thus, “WEN†is “NEW†spelled backwards.
Apart from the rest is its cleansing conditioner, a single-step process that cleanses and conditions the hair simultaneously. The cleansers are made with natural ingredients, and contain no sodium laurel sulfate or other damaging detergents found in shampoos. They don’t lather; rather, they create smooth foam when mixed with water.
Source: WEN® by Chaz Dean - About WEN® Hair Products for Luxurious Hair
