Procter & Gamble Buys Fekkai

[StereoXGirl]

The beauty bigwigs at Procter & Gamble just scooped up a fine Frenchman's haircare line. It was just announced that P&G has purchased the Frédéric Fekkai brand. There aren't many details yet, but here's what could happen because of the deal:

• Fekkai products in more stores: Right now, Fekkai is stocked at fancypants places such as Neiman Marcus and Sephora. Don't be surprised if the line expands into a few more stores and gets better counter space in existing ones.
• More advertisements: P&G has the budget to create lavish, pricey ad campaigns. Until now, Fekkai's growth has been due to editorial mentions. Will we start to see print advertisements?
• Celebrity endorsements?: I think this idea is a stretch, but you never know. Frédéric Fekkai does a lot of A-list hair. And just as Cate Blanchett is the face of SK-II (also owned by P&G), perhaps another refined celebrity would fit with the Fekkai brand. Again, I think it's pretty unlikely, but time will tell.

By the way, Procter & Gamble owns many more beauty companies.

Source

 

[ColdDayInHell]

Thanks for posting this!

 

[GlossyAbby]

neat! my sister in law works for P&G wonder if she gets any freebies from them

 

[anna1850]

I definitely won't buy this as Proctor and Gamble do loads of animal testing for cosmetic ingredients which I think is horrible.

 

[Dragonfly]

I wonder if this would be the highest priced hair care line for P & G?

I remember when P & G purchased Infusium23. I think P & G modified the formulas somewhat.

It would be interesting if they modify the Fekkai line or sell it as is.

And if the prices would change or be more reasonable...

 

[shimmerE]

thanks for the info... i love FF!!

 

[Adrienne]

Thanks for posting!

 

[Aprill]

That's neat, I never tried their products before

 

[brewgrl]

Remember back in the 80's when they had that rumor that P&G were Satanists so you shouldn't buy any of their products?

 

[ColdDayInHell]

Originally Posted by brewgrl /img/forum/go_quote.gif Remember back in the 80's when they had that rumor that P&G were Satanists so you shouldn't buy any of their products? Yes! ROTFLOL!!!

Procter & Gamble Accused of Satanism