P&G Team Up With Christina Aguilera in Fragrance Deal

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this is getting old now.

PARIS - Procter & Gamble Prestige Products has inked a deal to create Christina Aguilera fragrances.

Terms of the partnership with the singer were not disclosed.

“I love trying new things in my music and in fashion,†said Aguilera in a statement. “To have a perfume of my own is the beginning of an exciting adventure. P&G is the ideal partner for this new experience.â€

P&G beauty brands include Joy by Jean Patou, Rochas, Escada, Hugo Boss and Lacoste, among others.

WWD Article

 
I don't know if the celebrities actually have that much say in what goes into their fragrances. I don't really like the other P+G fragrances apart from Lacoste, so I hope they all make good decisions here.

 

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