The skincare and beauty industry admire the owners of the Proactive company for one thing ONLY, their amazing marketing techniques! The founders of Proactive have been able to take a basic, drug store quality product and turn it into a multi-mullion dollar gold mine; unfortunately at the expense of consumers who are searching for real solutions to serious skin care problems. I own one of the leading medical spas and skincare centers and am currently developing a professional medical grade skincare line and therefore have done copious research on skincare products, ingredients, brands, and companies. The products in the Proactive line contain basic ingredients that you would find in any low end, mass distribution skincare line that you can purchase in any drugstore, wal-mart, etc. Although the product may be effective for some who suffer from mild acne and breakouts, they are ineffective in treating moderate to severe problems; furthermore, the combination of the entire system can be very drying and may cause a reaction in sensitive skin types. The proactive team has been successful due to the endorsements from stars like Jessica Simpson and others who received upwards of $2 million for pushing the product. If you are looking for a serious solution to acne and skin problems, visit a qualified esthetician, one who uses top quality professional grade products and the latest techniques and advances to put you on the path to a lifetime of beautifully healthy skin.