i read about it in allure magazine a few times. so about a year ago i tried it out. 1st off, i finally ran out of the 1st tube of it i bought like about 2 weeks ago (i had it for over a year, and used it regularly). i really like it, i dont have a problem with bags under my eyes but it worked pretty well for my dark circles. you can use it as a mask or if you use it sparingly (this is what i do) you can let it dry and then put eye cream over it so its there the whole day.