Interesting!
Here is E Online's take:
Mariah's Swell Smell Deal
by Gina Serpe
Apr 6, 2006, 11:40 AM PT
Mimi is emancipating yet another product into the world.
Mariah Carey has signed a deal with Elizabeth Arden Inc. to develop and market a signature fragrance line, with the first perfume set to hit stores in the spring of 2007.
"We are thrilled to begin this partnership with Mariah Carey," E. Scott Beattie, chairman and CEO of Elizabeth Arden, said in a statement. "She is, unquestionably, a star of incredible magnitude. All over the world, people aspire to the values she represents. We look forward to launching an inspiring new global fragrance brand with Mariah that will be a timeless classic."
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Carey's licensing agreement with the beauty company will have her overseeing the development, marketing, packaging and distribution of the line, with the "We Belong Together" singer promising to be personally involved in the creation of the scents bearing her name.
There's no word yet on potential names or notes for the line's various scents, though last month The Emancipation of Mimi singer hinted that the first fragrance would be based on white flowers.
The line is set to debut in "prestige department stores" and while no financial terms of the deal have been disclosed, Carey is likely on the receiving end of some pretty prodigious pocket change.
Elizabeth Arden has a history of shelling out for high-profile celebrities for new fragrance lines, in particular, female singers with large, disposable income-flaunting female fan bases.
In March 2004, the company signed a deal with Britney Spears which has resulted in two olfactory hits: Curious Britney Spears, launched in September of the same year, and Fantasy Britney Spears, which debuted last fall.
Other than the partnership with Mrs. Federline, Elizabeth Arden also contracted Hilary Duff last fall, though fruits of that labor have yet to be released, and found an unlikely perfume ambassador in NASCAR racer Jeff Gordon, who has been the face of Halston's Z-14 brand since May 2004.
News of the Grammy winner's deal follows news of another anticipated, if more improbable, celebrity scent. Last month, Coty Inc. announced plans to launch a fragrance based off ABC's ratings hit Desperate Housewives.
Carey's perfume deal comes just a month after she launched her own line of jewelry and accessories called Glamorized by Mariah Carey. The girl-friendly baubles, which she claims are high on style and low on price, all bear Carey's signature butterfly logo, and are available at Claire's and Icing stores nationwide.
