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Elizabeth Arden Sign Fragrance Licensing Agreement With Mariah Carey
Elizabeth Arden Inc, has signed an exclusive global licensing agreement with Mariah Carey, the internationally acclaimed music star, to develop and market her own line of fragrance products.
The licensing agreement includes the development, marketing, and distribution of fragrances with Mariah Carey's exclusive endorsement. The first fragrance will debut in prestige department stores in the spring of 2007. Mariah will be personally involved in all aspects of product development, packaging and marketing.
"We are thrilled to begin this partnership with Mariah Carey," said E. Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden. "She is, unquestionably, a star of incredible magnitude. All over the world, people aspire to the values she represents. We look forward to launching an inspiring new global fragrance brand with Mariah that will be a timeless classic".
As a singer, writer, producer and artist, Carey has been recognized with the most prestigious accolades in the industry including five Grammy Awards, eight American Music Awards, Billboard's "Artist of the Decade" Award and the World Music Award for "World's Best Selling Female Artist of the Millennium" to name a few. As the best-selling female performer of all time, Mariah Carey has continuously raised the bar with over 160 million records sold. She has had 17 #1's, tying her with Elvis Presley.
Financial terms of the agreement were not disclosed
Source: http://www.basenotes.net
Elizabeth Arden Inc, has signed an exclusive global licensing agreement with Mariah Carey, the internationally acclaimed music star, to develop and market her own line of fragrance products.
The licensing agreement includes the development, marketing, and distribution of fragrances with Mariah Carey's exclusive endorsement. The first fragrance will debut in prestige department stores in the spring of 2007. Mariah will be personally involved in all aspects of product development, packaging and marketing.
"We are thrilled to begin this partnership with Mariah Carey," said E. Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden. "She is, unquestionably, a star of incredible magnitude. All over the world, people aspire to the values she represents. We look forward to launching an inspiring new global fragrance brand with Mariah that will be a timeless classic".
As a singer, writer, producer and artist, Carey has been recognized with the most prestigious accolades in the industry including five Grammy Awards, eight American Music Awards, Billboard's "Artist of the Decade" Award and the World Music Award for "World's Best Selling Female Artist of the Millennium" to name a few. As the best-selling female performer of all time, Mariah Carey has continuously raised the bar with over 160 million records sold. She has had 17 #1's, tying her with Elvis Presley.
Financial terms of the agreement were not disclosed
Source: http://www.basenotes.net
