Put into bowl, add water and make a paste. Apply with a brush. It becomes a depillatory cream intended for black men's beards that is prone to ingrown hairs and doesn't allow a razor to save it very well.
I tried the cream version of this and it didn't do anything extra or special. It worked just like Nair for me. I tried it on my bikini area and it just looked speckled afterwards. Didn't really remove the hair that well after trying a couple of times. Maybe the powder works a little bit better....