i found this pic. are u talking about that product? it costs 51€ in France (about 60US$). apparently it's a great product (i sure hope it is for the price !!!).
i'm sure you can find something cheaper. from what i read, it's just an anti-wrinkles moisturizer, and it also apparently works as a skin highlighter. it's up to oyu if you wanna spend that amount of money on it, i know i wouldn't.
That is what i heard also. It is just a antiwrinkle cream, but it is the gold that really captures your attention. I am wondering what other products out there are coming out with gold in them.