Ceramic Heat for more moisture: Ceramic hair dryers heat to a higher degree thus causing hair to dry faster while providing moisturizing heat.
Ionic technology for less frizz and more manageability: Negative ions diffuse the water molecules on the hair into micro fine particles, improving the hair’s moisture balance and enhancing shine while reducing frizz.
Tourmaline Technology for silky, shiny hair: Tourmaline Ceramic Technology Ion output helps smooth the cuticle layer creating silky, shiny hair.
Use the ion/cerm setting is you want sleeker hair.