For years, I used Neutrogena undereye cream(various kinds, including the kind w/copper in it--I love that!)
Throughout my 20's, it worked great, but on my 30th birthday I decided to try Kinerase instead--felt like I needed something a little stronger. Avon also makes a great undereye treatment,about drugstore price.As for high end brands--well,I preferred to have my dermatologist recommend something to me, that he felt would really work,rather than guess with such steep prices!However,I have used and loved one of the less expensive department store brands, Clinique--"All About Eyes."I recommend it highly to anyone.