Ah! Here's the purpose:
The million dollar bottle will tour from London to Mexico, offering fragrance lovers plenty of chances to marvel at the one-of-a-kind bottle. At the end of the tour, DKNY plans to sell the bottle to be donated to Action Against Hunger – a global charity fighting world hunger.
As for the scent:
DKNY Golden Delicious 1 oz Eau De Parfum Spray Fragrance
From the heart of New York grows a regal apple, a pure and seductive fruit that rises above the rest. And like the city itself, it's a tantalizing blend of sensations. DKNY Golden Delicious glistens with a glamorous burst of succulent orange flower water. The heart beats deeper with floral touches of white rose and muguet flower. In the base, musk, sandalwood, and teakwood blend together, lending a warm, lasting touch of sensuality. And, of course, the scent of Golden Delicious apple provides an elegant and memorable character that shines throughout the life of the scent. Notes: Orange Flower Water, Mirabelle, Golden Delicious Apple, White Rose, Casablanca Lily, Vanilla Orchid, Muguet, Musk, Sandalwood, and Teakwood. Style: Sophisticated.