I stopped by a Gap here in Chicago with the Birchboxes in store. Sadly, I have to report, you don't get to build boxes at the store I went to on State Street. You can buy a "pre-made" box for either the ladies or the gents. I can't remember specially what was in each, but I remember the ladies' box had the Amika dry shampoo, a Supergoop product, an Eyeko fat eyeliner in a sort of shimmery mocha color, and two other things. I can't recall the contents of the men's box other than earbuds. The items, I would think, are set since they were displayed in the plexiglass on top of the fixture (like the one in the pic posted earlier). They did also have this wacky subscription option available- you could sign up in store for three months for either the men or women's box. Here's the thing- if you decide to go for the subscription, you can walk out with your first box- there was a section of the fixture that had pre-made boxes, but they had the familiar outer shipping packaging, so I would think those would be complete surprises as to what's inside....