if it's supposed to get rid of cellulite or stretch marks, then it proably doesn't work. You proably have to massage it in, and massage can have a temporary effect on cellulite, but it's minimal at best. There has been studies in the past of retin A working on stretch marks, but they have to be new stretch marks, and even so, the amount of aha's in this product couldn't possibly be close to the strength of retin A. Diet and exercise and plastic surgery are your best options for minimizing cellulite and stretch marks. This stuff isn't cheap- 16.50 for about 7oz.- but my Avon catalog is offering a try now buy later deal, so I guess you could try it at no risk- if it turns out to be a miracle product, please let us know!!