My older sister has been using the Avon Anew Transforming Eye Lift for quite a while, and tells me she loves it, and that her friends "can't resist" touching the now-firm skin under her eyes, awed by the change. Well, either her friends are extremely strange, want something ELSE(?)from her, or the stuff actually works semi-miracles. Her enchantment with this stuff has reached the point where her personality has been marginally affected, she brings it up so often, she's even becoming mildly tedious.(However I do understand that this is beside the point...)