Aquafina To Launch a Skincare Line

[jdepp_84]

Earlier today, I told you about the new Jelly Belly Perfume, and now, Women's Wear Daily is reporting that Pepsi is getting into the beauty business, too. (I guess junk food just isn't as lucrative as it used to be.)

PepsiCo's Aquafina water has partnered with beauty company Added Extras to launch a skincare brand called Aquafina Advanced Hydration RX, which will be available in drugstores this August. Last year, Aquafina lent its name to a line of lip exfoliators made by Added Extras, but it's now expanding its reach considerably. For details on the line,

According to WWD:

Kaplan believes the success of the Aquafina line stretches beyond the brand name. Nine months in development, the 10 stockkeeping-unit collection includes cleansers, toners, masks, moisturizers, under-eye creams and wrinkle-release and hydrating sprays. Prices range from $4 to $20.

The key ingredients in these products are so-called QuSomes, which WWD describes as "microscopic balloons" that contain millions of water molecules. When one QuSome layer is absorbed, another emerges to hydrate the skin. Who knows if it really works, but I'm definitely intrigued to try the line, especially with prices like that.

 

[BeneBaby]

I read an article about how a lot of soft-drink companies are losing money to homegrown drink businesses. People are drinking less soda and more natural drinks, teas and privately owned products.

It makes sense that these companies need to make up for loss in business by other means. I don't like Aquafina water, but the product sounds interesting???

 

[MindySue]

i agree, it sounds interesting.

 

[jdepp_84]

I hope they try to do at least a good job and not just throw some crap on the market. Know what I mean?

 

[korina981]

well i like their water so maybe i'd like this too

 

[tigrisjasmine]

Hmmm... I'm pretty skeptical. It sounds like fancy marketing to me. I've been reading Paula Begoun's The Beauty Bible lately, and am looking at everything with new eyes! (And logic.

)

 

[Kathy]

Originally Posted by jdepp_84 /img/forum/go_quote.gif I hope they try to do at least a good job and not just throw some crap on the market. Know what I mean? Yes...I do.

 

[KristieTX]

I have heard great reviews on the Hydrating Lip Oil they make, so hopefully this stuff will be good too.

 

[Duchess Ravenwaves]

It sounds pretty interesting.

 

[Lauren]

Very interesting, I hope it's good!

 

[AlleGegenAlle]

I love their hydrating lip oil (I always keep it in my purse), and their chapsticks are also really good, I'd definately be willing to try a skin care line.

 

[kaylin_marie]

I don't know, I absolutely LOVE the aquafina lip oil. So I would definately be willing to try this stuff too.

 

[bCreative]

wow.....sounds interesting

 

[MissMudPie]

Makes much more sense than the Jackie Chan line!

 

[glamadelic]

I cant wait for this stuff to come out... I want to try it!

 

[Christmaself55]

I have their hyrdrating lip oil, which I eat most of byt the way, and I have the hydrating mineral mist. It's pretty good. Evian sells one for like twice as much so I'd rather get the aquafina one since it's pretty much the same thing. I like it because my friend it could be used as a toner and I use it on top of my witch hazel toner. It's pretty good.

 

[Trisha.]

^ I really want to try the hydrating mist.

 

[MACmaniac]

Sounds great, and not a bad price. I'll give a try

 

[kellianne76]

That's something I'll have to try once it comes out.

 

[puncturedskirt]

This IS interesting.